Companies in Core 5 (+ optional South / Nordics) that fall into our ICP and are exposed to our brand, content, and campaigns.

Security / payments teams see us but keep research anonymous: peer chats, review sites, vendor shortlists. No forms, no demos.

From the entire reach, only a part makes an actual move: clicks, landing views, email opens. The rest fall off because the message didn’t click with them, the page didn’t answer their first question, or the next step wasn’t clear enough.

At this point people read materials, save links, share things internally. But not all of them move toward “let’s talk” or “let’s look at the numbers.” It’s not rejection — they simply get buried under other tasks and we fall out of their field of view.

Here the interest is obvious: people submitted a form, asked for a call, or requested details. But many still pause — not because of us, but because they fear disruptions or lean back toward familiar options. If marketing doesn’t support sales here, a lot of momentum gets lost.